Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. Enjoy the video below:

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5 Comments

  1. This video is an eye opener for me . It will change the way I approch my customers from now on. Great video , looking forward for more.

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  2. If it wasn’t MLK, it would have been someone else. If it isn’t Apple, it’d be another company. “Great” is relative. Without the great ones that we know of, there would be other “greats.”

    It’s not as much who is great or how are they great, it’s how are we trying to make them different. Illusions…

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  3. great leaders always inspire me!

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  4. Great video! These are certainly rare men who pursued their dream, challenged reality, and now they are legends for it. They're not afraid to fail and they have failed numerous times before becoming very successful. Another kind of great leaders are servant leaders http://budurl.com/4pvp They lead to serve people. Martin Luther King did it in service of the people. They think of what they can do for their people and not what they get out of it.

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  5. Great video. Goes to show that if you really believe in what you do, you won't make excuses. Kind of goes back to what Earl Nightingale said in the Strangest secret, “Success is the progressive realization of a worthy ideal”. If you dont believe what you do, how do you expect others to?

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