It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples. Check out the video below:

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2 Comments

  1. Wonderful post! I love how he brings about a very important subject (large organizations out of touch with the everyday details) in a way that is non threatening and easy to ponder. I will certainly watch a few more times and refer this post. Thank you for sharing! ^_^

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