Sales is a profession and no individual can have an inborn acumen of a salesperson just as in the case of a doctor or a lawyer. In order to be successful in any particular profession one should have a training of the basic but exclusive techniques of functioning in that particular field. An individual must also have to have the ability to apply the acquired training in the practical field.
The following are some steps that can assure success to an individual:
1. A GOAL SHOULD BE SET PRIMARILY. Whatever an individual wants to accomplish must be very clear to him from beforehand. Without a definite aim little or nothing can ever be achieved. Whatever the target is, say saving for the children’s higher education or buying a new car or a new home, the person should be well aware of the means of achieving the goal. The target should be written down on a paper along with the date by which it has to be accomplished. The time period within which the work has to be done can be further divided into smaller blocks and then each block can be approached one after the other. A consistent work order eases the whole task of accomplishing any thing however tough it might appear in the beginning.
2. A LIST MUST BE MADE. When one has to do a number of works within the strict schedule of a day then a “things-to-do” list comes very handy. Listing all the works on a piece of paper before setting out to do them facilitates a very organized method of functioning. The list can be done on the previous evening and as and when the works are done they can be marked off from the list. An individual hardly misses out a single errand if he/she adapts this system of list making. A notebook should also be maintained that will have all appointments and detail regarding the clients and referrals ready at hand. When a person is in a tight work schedule this notebook gets updated continuously.
3. ENTHUSIASM IS A MUST. When cutting a niche in a sales career is concerned then enthusiasm is the only fuel that keeps the individual moving in this field. Energy is generated by the enthusiasm itself. A sound health and enormous impetus to work run almost hand in hand with people who keep themselves busy and happy by constantly achieving one goal after the other.
4. “ASK” IS THE MAGIC WORD TO BE RECOGNIZED. When involved in a career of direct sales an individual or a concern does not wait for contracts to come at the doorstep. Instead, the personnel seek for appointments and assignments from potential clients constantly. The business has to be created and extended not by waiting for the clients to come but by approaching the clients ask for assignments.
It should be always remembered that sales is one of those fields with the highest rate of return or remuneration. Statistical detail proves that a potential salesperson enjoys much more lucrative income than any general or average employee in any other field or job.